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OUR STORY

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Our business is born from a passion for adventure and a deep desire to share the boundless joys of the mountains with others. ​​


We have been travelling together almost 20 years.  We both grew up at Lapland, Arctic Circle, and live nowadays in Chamonix Mont Blanc in the French Alps. We are drawn together by the shared love for the mountains and the exhilarating freedom of skiing, we began a journey that would take us through life’s most rewarding peaks and valleys. Our adventures expanded to include two children, who grew up surrounded by mountain life and nature.

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Now, we have turned our passion into a way of sharing the way of life with others. With two decades of experience navigating the most awe-inspiring terrains, we have together created an outdoor adventure business designed to bring freedom, enjoyment, and new experiences to our clients.

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Jarmo is qualified IFMGA high mountain guide and MTB insturctor. He has a long experience working in the mountains and is the founder of Yellowsnow Guides mountain guiding company. Pinja is an artist and designer, and she also has qualification to work as a mountain bike instructor. We are combining our creativity and professionality to make your trip the most enjoyable experience.

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Our adventures are more than just trips; they’re crafted journeys into the heart of nature, where clients can rediscover the joy of freedom and the thrill of the unknown. With every step, turn, or glide, they bring their clients closer to the beauty of the wild and the exhilaration of being truly alive.

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We want to make your experience full of enjoyment!

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- Jarmo & Pinja -

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©2025  NORDICTREND Oy. 

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